TheUC 022: Building Market Share Effectively

TradeShow

Building market share and engaging in your marketplace is pivotal for long term success in your business. One of the most effective and valuable ways to build market share is attending conferences and trade shows where your market share is captive and IN PERSON. Don’t think you can hide behind your electronics just be active in your social media to establish relationships to build meaningful market share. You need to get your brand and yourself out there in the real world to be competitive and win new business and gain lasting market share. There are good resources and some really bad ones. Building market share can be expensive, but with diligence, you can mitigate the bad experiences and best leverage the good ones to build market share that creates real value in your venture.

  • Good decision making means being prepared
  • Good leadership means taking responsibility but being open to learning from your decisions regardless of how they turn out
  • Good leaders don’t need to lead by fear or impatience…that’s for the unprepared trying to distract you from the fact that they fundamentally suck as leaders
  • Good business etiquette matters so get over yourself and be better
  • Good business means cutting the fat rebuilding market share with a more nimble approach
  • Effective market share can be earned after you’ve cut the fat to build upon the muscle you’ve got left
    • Being leaner likely means wearing a lot more hats and rolling up your sleeves and involving yourself in a lot more tactics of the company
    • Being productive means ensuring you don’t get caught in the minutia and getting lead astray from the optimal path toward long term value
  • Good market share involves actively engaging in the marketplace
    • Attending some conferences, trade shows, participate in some panel discussions builds market share
    • Getting market share must be done by get your brand and yourself out there in the real world to be competitive and win new business
    • Being smart means recognizing the good resources and the bad ones
    • Using your dollars wisely by being prepared so you can mitigate the bad experiences and best leverage the good ones.