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TheUC 044: Is Your Social Media Helping or Hurting Your Business?

January 18, 2016 by Alison Gerlach

Megalomaniac CEO's overuse their social media so their addicted egos can get the continuous adulations they need from their many manufactured ‘fans.’ Studies show the more time they spend on social media, the more they sink the value of the company they are supposed to lead. Others are so private or fearful of connecting with the users on social media that their scarce presence makes consumers dubious. In times of crisis, these leaders are ineffective because they lack credibility.  Is your … [Read more...]

Filed Under: Radio Show Tagged With: business, businessstrategy, entrepreneurship, leadership, marketing, socialmedia, strategy

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The UC is a seasoned, strategic management consultant, serial entrepreneur, investor, business executive, and lecturer with expertise in, and a passion for, building businesses. More about me.

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