Company culture drives more success and failure of a company than most CEO’s are willing admit. It is important to have an understanding of your company and its culture to be an effective leader. Culture is cultivated not contrived so you can’t simply forge a culture out of thin air, nor can you insert yourself into a culture and feign understanding. Leveraging your company culture is how you can execute effective strategy to keep things productively moving in the right direction to build value … [Read more...]
TheUC 004: Why Do I Need A Business Plan?
Does having a Business Plan really matter? The truth is that you can still get lucky without one, and many are teaching and advising entrepreneurs to just get out there. But it is dangerous and costly to throw a whole bunch of stuff at the wall just to see what sticks if anything sticks at all. It might get you into a market place faster, but it may very well be the wrong one, and all you’ve done is to pave the way for someone else to step over your carcass and garner the value of your … [Read more...]