The UC 053: Disciplined Entrepreneurship with Bill Aulet


There is a ton of advice out there on starting a company. Some of the advice is sage, but much of it is inappropriately projective, often capricious, and even wayward. Starting and growing a company demands diligence, patience and most of all productivity. The Unapologetic Capitalist has an earnest discussion with Bill Aulet, Managing Director of the Martin Trust Center for MIT Entrepreneurship, on following the optimal path for building a venture in the current business environment. Insights from Bill’s new book Disciplined Entrepreneurship ( are pondered as they relate to today’s entrepreneur.


  1. Introduction of Show Topic: Disciplined Entrepreneurship with Bill Aulet
  2. Brief Recap of Past Couple of Shows
    1. Optimal Time Management…Don’t strive to be ‘busy’ strive to be accessible
    2. Don’t place blame…take responsibility
      1. Blame or fault is backwards looking
      2. Responsibility is forward thinking
      3. ‘No one is coming’…acknowledgement and responsibility opens up innovation and opportunity
  3. Introduction of Bill Aulet
    1. Managing Director, Martin Trust Center for MIT Entrepreneurship
    2. Senior Lecturer, MIT Sloan School of Management
    3. Email:, Twitter: @billaulet
  4. Overview of MIT & Martin Trust Center Entrepreneurship @MIT:
  5. What is Disciplined Entrepreneurship? Website: or
  6. How do you define Disciplined Entrepreneurship?
  7. Where do you see the new generation of entrepreneurs erring in their path towards building a venture? How will Disciplined Entrepreneurship get folks on the right path from the start and/or help them get back on the right path if they have already strayed?
  8. What are the 1 or 2 take aways you hope readers take from Disciplined Entrepreneurship?
    1. Total Addressable Market: Opportunity has to be big and growing, but the segment that you are initially tackling must be focused.
    2. New technologies must show that they are in a growing market place…the total Addressable market might be small today, but if the technology is cutting edge then it might be compelling.