The UC 038: Building Brand Awareness with Stayful CEO Cheryl Rosner

Building Product and Brand Awareness with Cheryl Rosner, CEO Stayful.com

Building brand awareness is key to venture success. Stayful CEO Cheryl Rosner discusses the challenges of building product and brand awareness amongst multiple customer groups.  The show includes an in-depth conversation exploring the evolution of creating brand awareness with early adopting customers who are integrally involved in product development to mass market customers who want a perfect product at a low cost.

1. Introduction of Show Topic: How High Growth Ventures Can Bridge the Chasm from Today to The Next Major Milestone Toward Building A Venture of Significant Long Term Value – Highlighting Building Brand Awareness with Stayful CEO Cheryl Rosner

2. Brief Recap of Venture Series
   1. Making Prudent and Informed Decisions Given Time & Resources…Knowing True Costs (hard costs and opportunity costs)
   2. Key Challenges for Ventures:
      1. Gaining Critical Mass of Customers…the Right Customers
      2. Getting Adoption of New Innovation from Notoriously Slow Industries (e.g. Health Care and Agriculture)Inventory Management…Balance of Investment in Inventory & Operations versus Investment in Sales and Business Development
   3. Brief Review of Firelight & Lead into Stayful

4. Introduction of Stayful
   1. Overview of Opportunity…Give market size & growth potential of the pie that Stayful is looking to take a slice
   2. Story of how/why Stayful was founded
   3. Story of CEO…include background that brought Cheryl to found Stayful and take role as the CEO
   4. Current Status of Stayful…discuss metrics to indicate current status and brand awareness of Stayful, number of consumers, number of participating boutique hotels, funding history
   5. Next Major Milestone for Stayful: Tackling Brand Awareness
5. Key Challenge(s) for Growing Stayful
   1. Gaining Key Brand Awareness
      1. Leveraging brand awareness & adoption of boutique hotel customer w/ consumer who is going to bid for the booking
   2. Balancing Product Evolution with Building Loyal Consumer Brand Awareness
      1. Early stage customers who are willing to be part of the product evolution process
      2. Mass market customers who aren’t generally tolerant of any tweaks or changes to the product and user experience
   3. Measuring Success of Brand Awareness
      1. Metrics…how do you measure successful brand awareness? How do you aligned brand awareness with investor’s expectations?
      2. Timing…how quickly can you realistically build meaningful brand awareness?
6. Wrap Up