The Unapologetic Capitalist revisits with Jordan Schindler, CEO of Textile Based Delivery and Nufabrx to check in on the growth and progress since previously profiling the venture. Jordan talks about the evolution of the company from its inaugural Nufabrx product into developing opportunities for licensing the proprietary technology of Textile Based Delivery. The discussion continues to explore the most appropriate avenues from angel investment to venture capital investment as they seeking … [Read more...]
TheUC 040: Who is the Best CEO for Your Venture?
A CEO’s job is to build long term value in their company. Yet many CEOs fail. Having the right CEO to lead a company is critical to a venture’s success. The wrong CEO can be disastrous. Learn to spot the red flags, and ask the right questions to understand who the best CEO is to lead your venture towards exceptional long term value. CEO case example: American Apparel CEO ousting overview The 4 archetypes of CEOs: Naked Emperor CEO: Typically rule by fear, and need ‘yes men’ around … [Read more...]
The UC 038: Building Brand Awareness with Stayful CEO Cheryl Rosner
Building Product and Brand Awareness with Cheryl Rosner, CEO Stayful.com Building brand awareness is key to venture success. Stayful CEO Cheryl Rosner discusses the challenges of building product and brand awareness amongst multiple customer groups. The show includes an in-depth conversation exploring the evolution of creating brand awareness with early adopting customers who are integrally involved in product development to mass market customers who want a perfect product at a low … [Read more...]
TheUC 037: Preparing for Product Launch with CEO Robert Frisch of Firelight Camps
An excellent product launch is critical for venture success. Robert Frisch, CEO of Firelight Camps, discusses the key challenges of preparing for a product launch. Firelight is bringing ‘glamping’ (a high end camping experience) to unique hotel properties and vineyards. The UC and Robert discuss the product launch of an innovative product in the traditional hospitality market space. Key product launch challenges include identifying valuable core customers, gaining market traction, and finding … [Read more...]
TheUC 035: Michael “Coop” Cooper of Innovators and Influencers Discusses Milestones
Michael O. “Coop” Cooper, one of the world’s top business coaches, facilitators and trainers, is the founder of Innovators and Influencers. Coop and The Unapologetic Capitalist discuss how high growth ventures can best work to achieve their major milestones. Introduction of Show Topic: How High Growth Ventures Can Bridge the Chasm from Today to The Next Major Milestones Brief Review of Past Shows 5 Bar Chart Building the Right and Profitable Customer Base Cultivating Long Term … [Read more...]
TheUC 032: Forget ‘Freemium’ Aim for Stay and Pay
Everyone loves free stuff. But once you’ve given your product away for free, you’ve just valued it at zero. People clamor to get free stuff like it is the most valuable thing ever, but once they’ve gotten it for free, they will almost never pay for it, because what they really value is the feeling of having ‘won’ something or gotten ‘something for nothing.’ The ‘freemium’ model of giving away your product today in the hopes to earn dollars from them tomorrow has created a lot of problems that … [Read more...]
“Failure is NOT an Option!” YES, it IS. It just isn’t the one we would choose.
“Failure is Not an Option”…Yes it is. It just isn’t the one we want. As entrepreneurs, there is significant pressure from the start-up and venture community to ensure a meteoric rise for our venture’s success. So we tell ourselves words that are meant to encourage, but are actually detrimental. I can think of none more egregious than, “Failure is Not an Option.” I can’t tell you how often I’ve heard … [Read more...]
TheUC 009: Spending Marketing and Sales Dollars Wisely
Marketing and sales dollars are expensive, and need to be spent wisely and judiciously. There is a lot of literature out there and well intentioned advisers goading entrepreneurs to just get their product out there in a "fire, fire, fire" approach and forget about "aiming" or being "ready." But well intentioned or not, marketing and sales dollars are expensive and throwing everything at the wall to see what sticks is too costly and can be detrimental. Depending on your product going "viral" … [Read more...]