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TheUC 042: You, Your Company and Social Media – A Tricky Threesome

January 4, 2016 by Alison Gerlach

You, your venture, and the social media world is a perplexing threesome.  Where does the CEO as an individual separate from the vision and value of the company on social media? How do you find the balance between the two-way dialogue between your company and your customers that social media provides? How do you balance the promotional branding of your product that you put out there on social media with the unsolicited customer feedback and conversations that comes back into your company? Most … [Read more...]

Filed Under: Radio Show Tagged With: adding value, business strategy, leadership, marketing, social media

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The UC is a seasoned, strategic management consultant, serial entrepreneur, investor, business executive, and lecturer with expertise in, and a passion for, building businesses. More about me.

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