TheUC 039: Selling Innovation with CEO John Kawola of Harvest Automation

TheUC39

CEO John Kawola of Harvest Automation discusses the challenges of selling innovation to a traditional marketplace that is generally slow to adopt new technologies. John Kawola talks about the need to invest in building face-to-face relationships with the customer and utilizing ‘old school’ sales techniques such as product education and trials to convert sales. Selling innovation is key to generating long term venture value. Introduction of Show Topic: How High Growth Ventures Can Bridge the … [Read more...]

TheUC 034: Attract Customers and Earn Loyalty

TheUC34

Attracting new customers and earning their loyalty is hard and getting harder. Customers are fickle and overly informed. In today’s day and age of instant information overload, how can you effectively attract customers and earn loyalty? Technology and social media, have given discerning consumers a lot more to consider when they buy. This makes it very challenging to attract customers and demonstrate the value in paying for your product over the many other substitutes out there. The same goes … [Read more...]

TheUC 033: Successfully Build Customer Loyalty

gotloyalty

Successfully building customer loyalty will add significant value to your venture. However, creating and cultivating customer loyalty has become more and more difficult in the digital age. Customers are finicky, and the options to use competitive or substitutive products keep growing. Good enough at the right price will win in today’s marketplace. To be successful, you must convert the right customers to ‘stay and pay.’ Properly investing in long term customer loyalty will build significant … [Read more...]

TheUC 016: Sell to the RIGHT Customers at the RIGHT Price at the RIGHT Time

target customers

Making money depends on getting your product sold to the RIGHT customer at the RIGHT price at the RIGHT time. Business development means developing a pipeline of business so that you can ultimately sell to them. Many business development and sales people think they are good at their jobs, but the proof is found in actual and profitable transactions. Building the most valuable, long-term customer base that generates tangible revenues takes time, persistence, and availability at the right time … [Read more...]