TheUC 043: Is Media Your Friend or Foe with Special Guest Davidson Goldin of Goldin Solutions

TheUC 043

Can the media be an effective tool in building value in your company? How does media build your company’s brand and personal reputation?  Can the media be used to proactively or even reactively manage your reputation?  Special Guest: Davidson Goldin founder of Goldin Solutions specializing in corporate communications, public affairs and crisis based in Manhattan shares his insights on how to make media your friend and not your foe. Introduction of Show Topic: Can Social Media Be an Effective … [Read more...]

TheUC 042: You, Your Company and Social Media – A Tricky Threesome

Venn3way

You, your venture, and the social media world is a perplexing threesome.  Where does the CEO as an individual separate from the vision and value of the company on social media? How do you find the balance between the two-way dialogue between your company and your customers that social media provides? How do you balance the promotional branding of your product that you put out there on social media with the unsolicited customer feedback and conversations that comes back into your company? Most … [Read more...]