TheUC 044: Is Your Social Media Helping or Hurting Your Business?

Social-Media-44

Megalomaniac CEO's overuse their social media so their addicted egos can get the continuous adulations they need from their many manufactured ‘fans.’ Studies show the more time they spend on social media, the more they sink the value of the company they are supposed to lead. Others are so private or fearful of connecting with the users on social media that their scarce presence makes consumers dubious. In times of crisis, these leaders are ineffective because they lack credibility.  Is your … [Read more...]

TheUC 039: Selling Innovation with CEO John Kawola of Harvest Automation

TheUC39

CEO John Kawola of Harvest Automation discusses the challenges of selling innovation to a traditional marketplace that is generally slow to adopt new technologies. John Kawola talks about the need to invest in building face-to-face relationships with the customer and utilizing ‘old school’ sales techniques such as product education and trials to convert sales. Selling innovation is key to generating long term venture value. Introduction of Show Topic: How High Growth Ventures Can Bridge the … [Read more...]

TheUC 004: Why Do I Need A Business Plan?

004Artwork

Does having a Business Plan really matter?  The truth is that you can still get lucky without one, and many are teaching and advising entrepreneurs to just get out there. But it is dangerous and costly to throw a whole bunch of stuff at the wall just to see what sticks if anything sticks at all. It might get you into a market place faster, but it may very well be the wrong one, and all you’ve done is to pave the way for someone else to step over your carcass and garner the value of your … [Read more...]