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You are here: Home / Archives for freemium

TheUC 032: Forget ‘Freemium’ Aim for Stay and Pay

October 19, 2015 by Alison Gerlach

Everyone loves free stuff. But once you’ve given your product away for free, you’ve just valued it at zero. People clamor to get free stuff like it is the most valuable thing ever, but once they’ve gotten it for free, they will almost never pay for it, because what they really value is the feeling of having ‘won’ something or gotten ‘something for nothing.’ The ‘freemium’ model of giving away your product today in the hopes to earn dollars from them tomorrow has created a lot of problems that … [Read more...]

Filed Under: Radio Show Tagged With: business model, customers, entrepreneurship, freemium, loyalty, sales, startup

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