Building Product and Brand Awareness with Cheryl Rosner, CEO Stayful.com Building brand awareness is key to venture success. Stayful CEO Cheryl Rosner discusses the challenges of building product and brand awareness amongst multiple customer groups. The show includes an in-depth conversation exploring the evolution of creating brand awareness with early adopting customers who are integrally involved in product development to mass market customers who want a perfect product at a low … [Read more...]
TheUC 009: Spending Marketing and Sales Dollars Wisely
Marketing and sales dollars are expensive, and need to be spent wisely and judiciously. There is a lot of literature out there and well intentioned advisers goading entrepreneurs to just get their product out there in a "fire, fire, fire" approach and forget about "aiming" or being "ready." But well intentioned or not, marketing and sales dollars are expensive and throwing everything at the wall to see what sticks is too costly and can be detrimental. Depending on your product going "viral" … [Read more...]