TheUC 056: Like it or Not, Fear Sells…Are You Buying?

The UC 056

I’ve long since preached that it is the insecure and truly deplorable leaders who have to lead by fear. It means that they don’t have anything of substance to offer so they have to make you fearful so you will look to them to save them from the very things they are telling you to be afraid of. The reality is that these leaders who are so horrible at their jobs that they have to resort to leading by fear, are themselves the most fearful of all. And the greatest fear of all is the truth. Brief … [Read more...]

TheUC 050: Thinking Beyond A Business Deal

050Transaction

A successful business deal focuses on the long term value and not just closing the transaction. The deal is merely the ‘wedding’ for the goal of a lifetime partnership or ‘marriage.’  Too many companies and funds consider closing the business deal to be the big ‘ta da.’  However, the transaction is just the starting point. The business deal is the value being built throughout the partnership. Resources should be invested on ensuring long term value ensues after the deal is sealed.  … [Read more...]

TheUC 045: 2 Simple Strategies to Generate Revenue

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The Unapologetic Capitalist relays 2 simple strategies to plant seeds for quick, low risk and profitable ways to generate revenue in your business. As industries, economies and marketplaces emerge and evolve, businesses can stagnate.  Margins get squeezed, the shine of innovation wears off, and economies of scale can turn to dis-economies.  In an attempt to generate revenues, many companies err in seeking strategies that seduce in the short term, but thwart generating revenues and value for the … [Read more...]

TheUC 043: Is Media Your Friend or Foe with Special Guest Davidson Goldin of Goldin Solutions

TheUC 043

Can the media be an effective tool in building value in your company? How does media build your company’s brand and personal reputation?  Can the media be used to proactively or even reactively manage your reputation?  Special Guest: Davidson Goldin founder of Goldin Solutions specializing in corporate communications, public affairs and crisis based in Manhattan shares his insights on how to make media your friend and not your foe. Introduction of Show Topic: Can Social Media Be an Effective … [Read more...]

TheUC 042: You, Your Company and Social Media – A Tricky Threesome

Venn3way

You, your venture, and the social media world is a perplexing threesome.  Where does the CEO as an individual separate from the vision and value of the company on social media? How do you find the balance between the two-way dialogue between your company and your customers that social media provides? How do you balance the promotional branding of your product that you put out there on social media with the unsolicited customer feedback and conversations that comes back into your company? Most … [Read more...]

TheUC 041: What Kind of CEO Are You?

TheUC041

Are you a good CEO? What kind of leader are you? Many CEOs sink the value of their company by getting distracted by their own media. A good leader and CEO will prioritize the needs of the venture over their personal wants. It is important to learn what outlets and assets to properly leverage to build value in the venture rather than unwittingly destroying the company’s value by indulging in their personal megalomania. The 4 archetypes of CEOs: Naked Emperor/Megalomaniac CEO: Typically … [Read more...]

TheUC 040: Who is the Best CEO for Your Venture?

CEOPic

A CEO’s job is to build long term value in their company. Yet many CEOs fail. Having the right CEO to lead a company is critical to a venture’s success. The wrong CEO can be disastrous. Learn to spot the red flags, and ask the right questions to understand who the best CEO is to lead your venture towards exceptional long term value. CEO case example: American Apparel CEO ousting overview The 4 archetypes of CEOs: Naked Emperor CEO: Typically rule by fear, and need ‘yes men’ around … [Read more...]

TheUC 037: Preparing for Product Launch with CEO Robert Frisch of Firelight Camps

FirelightCamps

An excellent product launch is critical for venture success. Robert Frisch, CEO of Firelight Camps, discusses the key challenges of preparing for a product launch. Firelight is bringing ‘glamping’ (a high end camping experience) to unique hotel properties and vineyards. The UC and Robert discuss the product launch of an innovative product in the traditional hospitality market space. Key product launch challenges include identifying valuable core customers, gaining market traction, and finding … [Read more...]

TheUC 034: Attract Customers and Earn Loyalty

TheUC34

Attracting new customers and earning their loyalty is hard and getting harder. Customers are fickle and overly informed. In today’s day and age of instant information overload, how can you effectively attract customers and earn loyalty? Technology and social media, have given discerning consumers a lot more to consider when they buy. This makes it very challenging to attract customers and demonstrate the value in paying for your product over the many other substitutes out there. The same goes … [Read more...]

TheUC 022: Building Market Share Effectively

TradeShow

Building market share and engaging in your marketplace is pivotal for long term success in your business. One of the most effective and valuable ways to build market share is attending conferences and trade shows where your market share is captive and IN PERSON. Don’t think you can hide behind your electronics just be active in your social media to establish relationships to build meaningful market share. You need to get your brand and yourself out there in the real world to be competitive and … [Read more...]